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YELLOW PENCIL — BRAND IDENTITY
YELLOW PENCIL — BRAND IDENTITY
YELLOW PENCIL — BRAND IDENTITY
A full creative build — from logo to lived-in space. This project traces the complete design process of Yellow Pencil, where brand identity and interior design were developed together as a single, unified vision.
CLIENT
YELLOW PENCIL INC
ROLE
BRAND DESIGN & CREATIVE DIRECTOR
RESPONSIBILITIES
BRAND / VISUAL / INTERIOR / CREATIVE DIRECTION
YEAR
2024
YELLOW PENCIL INC
YELLOW PENCIL — BRAND IDENTITY
THE BRIEF
Yellow Pencil needed an identity as bold as its name — one that could live equally on a business card and a building facade. The brief was to build a complete brand from the ground up, then carry it into the physical space, designing an interior that makes the brand impossible to ignore.
Yellow Pencil needed an identity as bold as its name — one that could live equally on a business card and a building facade. The brief was to build a complete brand from the ground up, then carry it into the physical space, designing an interior that makes the brand impossible to ignore.
Brand and space were designed in parallel — each decision informed by the other. The result is an environment where the identity isn't applied to the interior, it is the interior.
Brand and space were designed in parallel — each decision informed by the other. The result is an environment where the identity isn't applied to the interior, it is the interior.
THE CONCEPT
The pencil draws the plan. The plan builds the space. Yellow Pencil's identity is rooted in that single idea — that every great space begins with a mark on paper. The logo frames a pencil within a blueprint grid, a visual shorthand for the studio's end-to-end approach: from first sketch to finished build. Yellow, the universal language of construction, grounds the brand in the work itself.
The pencil draws the plan. The plan builds the space. Yellow Pencil's identity is rooted in that single idea — that every great space begins with a mark on paper. The logo frames a pencil within a blueprint grid, a visual shorthand for the studio's end-to-end approach: from first sketch to finished build. Yellow, the universal language of construction, grounds the brand in the work itself.
When the brand is strong enough, it moves. From pocket to facade, from notebook to vehicle wrap — the Yellow Pencil identity was designed to own every surface it touches.
When the brand is strong enough, it moves. From pocket to facade, from notebook to vehicle wrap — the Yellow Pencil identity was designed to own every surface it touches.
BRAND EXPERIENCE
A brand built like the spaces it designs — with intention, precision, and no wasted moves. Yellow Pencil now has an identity as hard-working as the team behind it.
A brand built like the spaces it designs — with intention, precision, and no wasted moves. Yellow Pencil now has an identity as hard-working as the team behind it.
© JACKELDER.DESIGN
© 2024