THE PORTFOLIO OF Kathryn xu | Spatial & Brand Experience Designer

THE PORTFOLIO OF JOHN APPLESEED
CREATIVE EXTRODINAIRE

THE PORTFOLIO OF Kathryn xu | Spatial & Brand Experience Designer

HELLO

Kathryn Xu is an spatial and brand experience designer with 9+ years of practice creating commercial, retail, residential, and consumer-facing environments where brand identity and physical space become one. With experience across both residential and commercial design, her work is rooted in a human-centered understanding of how people live, move, work, and connect.

© kathryn xu

© 2026

WORK

SELECTED

PROJECTS

ABOUT

ABOUT

ME

I TURN BRAND STORIES INTO SPATIAL EXPERIENCES

I TURN BRAND STORIES INTO SPATIAL EXPERIENCES

I'M A REALLY COOL CREATIVE WITH

GREAT SHOES

Grounded in residential, commercial, and retail design, I bring together concept, detail, materiality, and execution.

MY

EXPERTISE

year of spatial & Brand design

year of spatial & Brand design

9+

9+

9+

projects delivered annually

projects delivered annually

40+

40+

40+

DISCIPLINES: SPATIAL · BRAND · EXPERIENCE

DISCIPLINES: SPATIAL · BRAND · EXPERIENCE

60+

60+

60+

brands served

brands served

30+

30+

30+

01

EXPERTISE

EXPERTISE

CONCEPT & STORY TELLING

SPACE DESIGN

BRANDING

PROJECT EXECUTION

ILLUSTRATION

02

EXPERIENCE

EXPERIENCE

PRINCIPAL DESIGNER

ARTWELL DESIGN STUDIO

2018-present

PRINCIPAL DESIGNER

ARTWELL DESIGN STUDIO

2018-present

INDEPENDENT DESIGN CONSULTANT

FREELANCE

2017-2018

INDEPENDENT DESIGN CONSULTANT

FREELANCE

2017-2018

INTERIOR & BRAND DESIGNER

CREATIVE GRAPHICS INC.

2017

INTERIOR & BRAND DESIGNER

CREATIVE GRAPHICS INC.

2017

INTERIOR DESIGN INTERN

TED DESIGN INTERNATIONAL

2016

INTERIOR DESIGN INTERN

TED DESIGN INTERNATIONAL

2016

03

EDUCATION

EDUCATION

DESIGN MANAGEMENT

GEORGE BROWN COLLEGE

2019-2020

DESIGN MANAGEMENT

GEORGE BROWN COLLEGE

2019-2020

ENVIROMENTAL DESIGN

OCAD UNIVERSITY

2012-2016

ENVIROMENTAL DESIGN

OCAD UNIVERSITY

2012-2016

1ST PLACE IN ARCHITECTURE

DESIGN EXCHANGE

2014-2015

1ST PLACE IN ARCHITECTURE

DESIGN EXCHANGE

2014-2015

MY

CLIENT

CLIENT

CLIENT

LEADING INTEGRATED BRAND-TO-INTERIOR DESIGN PROJECTS

TRANSLATING BRAND IDENTITY INTO SPATIAL EXPERIENCE

TIGER KOREAN BBQ

PENNY'S CHICKEN

ONEZO TOPIOCA

LIUYISHOU HOTPOT

BIYORK CANADA

ESTRELLE BRIDAL

SUGAR RUSH

FUNDERLAND PET

THE POKE BOX

REAL FRUIT BUBBLE TEA

ANSWER TEA

SOUPER HOT POT

YELLOW PENCIL INC

SEN CHA

ONE DENTAL SHEPPARD

HOTOPIA

DESIGN BEGINS WITH
HOW PEOPLE FEEL

DESIGN BEGINS WITH
HOW PEOPLE FEEL

DESIGN BEGINS WITH
HOW PEOPLE FEEL

Design for people